2/20/2024 0 Comments Sondors rockstar deutschland“I think further education would have ruined me,” Storm declares. College was never an option he considered, and today, he takes great pride in that. Then, during the afternoon and evening, he’d study design and sculpture. And I always paid attention to the chain because that’s super critical on a bike.” Attending an art-focused high school, Storm sat regular classes in the morning. “Two-wheelers took me further than I could walk, and as long as I had a pump, I was happy I hated to ride soft tires. ![]() “I spent a lot of time on a bike, that was my mode of transportation,” Storm says. With very little money to afford anything ‘brand name,’ he made do with whatever fell his way and always enjoyed the ride. Born and raised in Latvia, Storm’s other passion were bicycles. The SONDORS Rockstar emtb, capable of 28mph without pedaling, or more. “That’s what I found fascinating,” the man behind SONDORS Electric Bikes explains, and continues, “I just loved the simplicity of it, and wondered how changing the rubber band’s tension would cause it to slow down or speed up.” That simplicity is something Storm continues to value, and it’s evident in every product the Malibu, California designer of SONDORS two-wheel electric mobility products brings to market. ![]() Put all together, he’d experiment varying the tension on the rubber band and observe the effects. As an inquisitive youngster, Storm Sondors filled some of his time constructing simple toy vehicles using a small DC electric motor, a battery, a rubber band and some wheels. SONDORS is now the largest distributor of e-Bikes in the USA. Storm Sondors at his factory in Southern California. Vintagent Profiles Editor Greg Williams interviewed Storm for this story, and shares the back story on the creation of SONDORS. More recently, he turned his attention to disrupting the e-Moto scene by revealing the dramatic Metacycle, with a futuristic cast-aluminum chassis and an industry-beating low price tag. SONDORS is now one of the largest e-Bike manufacturers in the USA, and is distributed in 42 countries. His vision was to build affordable e-Bikes, and got his start via the second-most successful Indiegogo fundraiser in history, which exceeded its goal by 7000%. Storm Sondors, while born in Latvia, has made his fortune in the USA, first in toy manufacturing, and now in electric vehicles with his company SONDORS. ![]() Our 11 designers are brave pioneers, embracing what could be the future of mobility, digging in on what design features make EVs unique, and challenging our ideas of ‘what is a car or motorcycle?’ Each of these designers is tackling a different set of issues, illustrating the wide-open nature of EV design at this early stage of the industry. Now on view at the Petersen Automotive Museum in LA is our latest moto-centric exhibit: Electric Revolutionaries. Curated and concepted by Paul d’Orléans, the exhibit focusses on 11 designers making an impact on the electric mobility scene, each in very different ways from top speed to accessible mobility, from aesthetic perfection to hand-cobbled and crude, from luxury to mass market to one-off.
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